Is cottage cheese the next yogurt? Its makers hope so.(Brief article)

Food Institute Report, The, December, 2007

Inspired by the runaway success of yogurt, cottage cheese makers such as KRAFT FOODS INC., Northfield, IL, and DEAN FOODS CO., Dallas, are seeking to renew interest in their products by capitalizing on the same health benefits, such as pre- and probiotic dietary fiber that aids in digestion, reported Dairy Field (November). Dean is especially interested in touting these benefits to schools, which are increasingly cutting back on unhealthy foods. The inclusion of cottage cheese on school menus "would be a home run," as younger consumers are critical to cottage cheese's survival, says Dean's regional director of marketing David Haley. Known decades ago as a diet food, a stigma the industry is trying to shred, cottage cheese consumers typically have "one foot in the grave...

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