Food firms reformulating, innovating to reduce impact of rising costs.

Food Institute Report, The, March, 2008

Food manufacturers are employing belt-tightening strategies as they confront continually rising commodity costs, outlined The Wall Street Journal (Mar. 7). Whether it is cutting back on ingredients and reformulating or increasing prices, specific action is being taken to grapple with the challenging economic situation.

SARA LEE CORP. is reformulating some of its regional bread brands with less-expensive, lower-protein wheat. Also, Sara Lee plans to raise the price of its bread again this spring, marking the fourth such price increase in 18 months. GENERAL MILLS INC. decreased the number of Hamburger Helper varieties to approximately 40 from 75 and cut the number of pasta shapes in the product across the board. CAMPBELL SOUP CO. is trimming the number of...

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