Unilever presentation sets tone for St. Joseph's summit seminar.(The Battle for Share of Stomach)

Food Institute Report, The, March, 2008

Presentations at the recently conducted St. Joseph's University "The Battle for Share of Stomach" Food Industry Summit highlighted a series of CPG and retail marketing strategies designed to address the issues of the 21st century. Content from each of the speakers focused on how major companies aligned their product lines and company images to be in sync with what is going on in the minds of today's varied, sophisticated and complex consumers. The Summit's keynote speaker, Kevin Havelock, Unilever's president U.S., set the tone for the seminar by outlining the conceptual basis for the company's business. He delivered a presentation that defined the CPG company's underlying message of providing vitality to its consumers through its brands. Vitality not only covers...

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