The shift toward shelf stable items.(marketing of food industry)(Brief article)

Food Institute Report, The, May, 2009

While refrigerated, frozen and fresh foods were the focus of many new products in the past decade and the focus of many CPG firms, research and development efforts currently are moving toward shelf-stable products. Indeed, recession-weary consumers are buying more shelf stable products these days, reported Brandweek (May 5), which noted that DEL MONTE, GENERAL MILLS and KRAFT "are focusing their marketing and R&D efforts on the formerly unsexy center of the supermarket." The increased focus on produce, seafood and frozen sections was also fueled by retailers who used these areas to distinguish themselves from the competition in many markets. "Center store is back," stated Tom Vierhile, a research director who tracks new products at DATAMONITOR in New York.

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