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Industry: Email Alert RSS FeedYoung mobile users want music.(MOBILE MEDIA)(Brief Article)
Online Reporter, The, June, 2005
Music is the most-desired mobile application, according to new research from management consulting services firm The Management Network Group (TMNG). Mobile TV and video follows in second place, with multiplayer 3D gaming coming in third. The rankings are based on a combination of usage interest, likelihood to recommend and likelihood to purchase.
According to the firm's study, "Mobile Broadband Applications and Content: A Market Assessment among Youth and Young Adults," men between the ages of 13 and 24 are most interested in multimedia wireless services.
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