NBC to 'communitize' iVillage.(National Broadcasting Company Inc.)

Online Reporter, The,  September, 2006  

• E-mail
• Print
• Link

iVillage is to NBC as MySpace is to News Corp and its Fox TV operations. That's the essence of what NBC CEO Bob Wright told the Financial Times.

NBC paid $600 million to acquire the women-oriented Web site, which targets women between 30 and 50, in March

News Corp paid $580 million for the social networking MySpace operation, which targets high school and college students. Members swap everything from information on bands to dating strategies and videos.

It is not clear how iVillage and MySpace can expand their target audiences, assuming they even want to, or maximize their ...

Read the rest of this article with a Free Trial at HighBeam Research.