NBC, affiliates create broadband video marketplace.(NBC Universal partnered with broadcasting affiliates to form new company 'National Broadband Company')

Online Reporter, The, September, 2006

"If you can't beat 'em, join 'em" seems to be the new mantra at NBC Universal when it comes to online video. After finding a skit from an episode of its "Saturday Night Live" program on YouTube.com earlier this year, and watching the upstart Web site make money from an NBC property, NBC apparently realized that perhaps there's something to making its content available online after all.

This week, the network, together with its broadcast affiliates, created the so-called National Broadband Company (NBBC), an online marketplace set up to "aggregate, monetize ...