BBC exec: iPhones, iPods essential for reaching younger audience.(SHOW TIME)

Online Reporter, The, March, 2009

Apple's handheld devices account for 3% of the BBC's iPlayer catch-up TV and its radio traffic, according to Richard Titus, the BBC's controller of future media, audio, music and mobile. Titus described the result as "pretty impressive" when considering that BBC's services are available on devices that use Windows, MacOS and Linux plus are available on Virgin Media, Nintendo Wii and the Nokia N96.

He also said Apple's handheld devices were the only way to reach most young people--and the BBC wants its content where people are watching.

"The idea is always that we take our content to people in the media they're using, not that we pull them to us," he said. "We're also aware that BBC is not engaging enough with the younger audience, and mobile can...

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