Business Services Industry

Where the Sales Are (Publishers Weekly)

Executive Quote and Information Service : EQUIS, August, 2004

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Publishers of Christian children's books seek expansion in retail channels

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Publishers will readily agree that, historically, there have been segments of the children's religion book market that have fallen through the cracks. For a plethora of reasons, children's religion titles weren't reaching as many readers as they should have. Titles produced specifically for a price-point-conscious Christian Booksellers Association market were not always of the best quality. And booksellers in American Booksellers Association stores, as well as other retailers, have not always been confident ...

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Business Services Industry

Where the Sales Are (Publishers Weekly)

Executive Quote and Information Service : EQUIS, August, 2004

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