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Versus's Cup Runneth Over (Multichannel News)
Executive Quote and Information Service : EQUIS, April, 2007
Sports network Versus is padding up with online and affiliate promotions surrounding the NHL Stanley Cup playoffs, which begin Wednesday, April 11.
"We wanted to find a really special way to treat it that was on-brand and yet really capture what was great about hockey, about sports and about playoffs," said senior vice president of marketing and promotion Bill Bergofin.
The network has already begun airing a series of commercial spots tagged "Do or Die," featuring great Stanley Cup moments. There will be 14 spots in total, airing for the duration of the ...
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