Corporations rush products to aid tsunami victims.
Economic Times (New Delhi, India), January, 2005
Jan. 1--NEW DELHI -- Adverse times call for drastic measures. On a normal day freightless cargo transport, free air trip on a private airline without an apex scheme, emergency cash advance on credit cards and the like might sound like consumer schemes or an example of an inefficient logistics company.
So when India Inc pressed the action button on what is being termed as the biggest humanitarian relief effort that the world has ever witnessed, ET went beyond the numbers and the obvious to scan what the corporate sector is pitching with in the tsunami-hit regions.
While writing out cheques to the Prime Minister's relief fund, which has a tax exemption tag attached to it, is the most common way to earn goodwill, many corporates are exploiting their "core...
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