Sony Ericsson takes mass market route for handsets.
Economic Times (New Delhi, India), May, 2006
May 31--NEW DELHI -- Sony Ericsson is taking the mass market route to expand its handset business in India. The mobile handset brand, which had been primarily associated with mid-and high-end mobile handsets, is rolling out its whole portfolio of entry level cellphones under the sub-brand of J series.
The extension of product strategy into the mass end is expected to be a volume driver for its handset sales in India. The company would continue pushing its mid- and high-end phones which sell under the K series, W series and P series.
It expects that its entry level products would surpass the unit sales of its existing portfolio in higher-end segment this year itself given the growth in the entry-level cellphones.
It is rolling out three new...
Most Recent Business Articles
- Multiple criteria evaluation and optimization of transportation systems
- Multi-criteria analysis procedure for sustainable mobility evaluation in urban areas
- A two-leveled multi-objective symbiotic evolutionary algorithm for the hub and spoke location problem
- Multi-criteria analysis for evaluating the impacts of intelligent speed adaptation
- The development of Taiwan arterial traffic-adaptive signal control system and its field test: a Taiwan experience
Most Recent Business Publications
Most Popular Business Articles
- 7 tips for effective listening: productive listening does not occur naturally. It requires hard work and practice - Back To Basics - effective listening is a crucial skill for internal auditors
- FAS 109: a primer for non-accountants - Financial Accounting Standards Board's "Statement 109: Accounting for Income Taxes"
- LIFO vs. FIFO: a return to the basics
- Design a commission plan that drives sales - Sales Commissions
- Too Young to Rent a Car? - 25-years-old the minimum age for car renting - Brief Article
