Microsoft Xbox 360 set for pre-festive season launch.
Economic Times (New Delhi, India), August, 2006
Aug. 1--PUNE, India -- The gaming market in India, although nascent, is set to witness action as Microsoft readies to launch its Xbox 360 video gaming and entertainment system. It is set to be launched in the festive season preceding Dassera and Diwali.
In a marketing move taken from the automotive sector, Microsoft has already raised Rs 5 crore through its pre-launch orders. Pre-booking, which opened across the country on June 9, saw Microsoft achieve its target of 10,000 orders, with people paying a deposit of Rs 5,000 each.
Of course, the scheme came with a 10 percent discount on the system along with freebies from its global partner, Adidas. "We had set ourselves a limit of 10,000 and we hit it," Mohit Anand, country manager, Microsoft...
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