Avoid targeted ad war, Maruti, Hyundai told.

Economic Times (New Delhi, India), October, 2006

Oct. 14--NEW DELHI -- The Monopolies and Restrictive Trade Practices Commission (MRTPC) told auto giants Maruti and Hyundai on Thursday not to target each other in advertisements and asked Maruti to reply to a complaint filed by the local arm of South Korean auto giant.

On a petition filed by Hyundai Motors India (HMIL) against a particular sales campaign by Maruti Udyog (MUL), an MRTPC bench headed by Justice OP Dwivedi asked the car market leader to file its reply on whether it had discontinued the advertisement or not. The commission observed that although it had not given any stay following the complaint filed by Hyundai, the parties should themselves stop targeting each other, said agency reports.

During the proceedings, HMIL's counsel said that...

Premium Content Partnership | HighBeam Research provides an in-depth online archive library of reference works. HighBeam Research
 

BNET TalkbackShare your ideas and expertise on this topic

Please add your comment:

  1. You are currently: a Guest |
  2.  

Basic HTML tags that work in comments are: bold (<b></b>), italic (<i></i>), underline (<u></u>), and hyperlink (<a href></a)

advertisement
advertisement
  • Click Here
  • Click Here
  • Click Here
advertisement