Ogilvy & Mather splits into two.
Economic Times (New Delhi, India), November, 2006
Byline: Ravi Balakrishnan
Nov. 23--MUMBAI, India -- Ogilvy & Mather, the iconic advertising agency brand owned by WPP is splitting its brand into two -- in select markets, Ogilvy Advertising and Mather Communications are now distinct brands.
While everyone who has a nodding acquaintance with advertising will probably have heard of David Ogilvy, comparatively few people know anything about the elusive Mr. Mather, the second half of O&M.
But Mather is on its way to becoming more easily recognised. Officials at O&M confirm that Mather Communications will be either the second agency or a sub-brand of O&M. The brand has been around for two years now in Prague and Warsaw, and it will officially launch in the UK in February '07, the first time it...
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