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Travel portals force brands to go online.
Economic Times (New Delhi, India), December, 2006
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Byline: Saket Ambarkhane
Dec. 14--PUNE, India -- The travel boom in India has had an unexpected spin off. A large number of Online Travel Service (OTS) portals such as xplorz.com, makemytrip.com and more recently cleartrip.com are making a beeline for the almost US $ 800 million Indian online travel market.
Some global players such as travelocity.com and expedia are also targeting Indian market aggresively. This is leading to established travel companies clawing back their market share from portals by going online.
According to PhoCusWright Inc., the travel, tourism and ...
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