Marico launches hair styling gel.
Economic Times (New Delhi, India), December, 2006
Dec. 17--MUMBAI, India -- After the launch of Advansed Aftershower Hair Cream in 2005, Marico now introduces Parachute Advansed Aftershower Gels. Available in two variants Wetlook and Extra Hold, it is targeted at the young and fashionable male population.
Speaking about the product, Sameer Satpathy, category head, youth products, Marico Ltd, said, "Men today are quite conscious of their looks. The market for hair care in general is also growing, so we expect the gels to be widely accepted as it comes from the Parachute household."
The creams and gels market is worth Rs 50 crore and has been growing at the rate of 45-50 percent, gels itself have seen a 30-40 percent year-on-year growth. The Parachute Advansed Aftershower Hair Cream launched in 2005...
Most Recent Business Articles
- Multiple criteria evaluation and optimization of transportation systems
- Multi-criteria analysis procedure for sustainable mobility evaluation in urban areas
- A two-leveled multi-objective symbiotic evolutionary algorithm for the hub and spoke location problem
- Multi-criteria analysis for evaluating the impacts of intelligent speed adaptation
- The development of Taiwan arterial traffic-adaptive signal control system and its field test: a Taiwan experience
Most Recent Business Publications
Most Popular Business Articles
- 7 tips for effective listening: productive listening does not occur naturally. It requires hard work and practice - Back To Basics - effective listening is a crucial skill for internal auditors
- FAS 109: a primer for non-accountants - Financial Accounting Standards Board's "Statement 109: Accounting for Income Taxes"
- Design a commission plan that drives sales - Sales Commissions
- Too Young to Rent a Car? - 25-years-old the minimum age for car renting - Brief Article
- LIFO vs. FIFO: a return to the basics
