Lloyd to become a durables company.

Mar. 24--NEW DELHI -- Fedders Lloyd is reviving the Lloyd brand to become a consumer-durables company. The Delhi-based BR Punj group company had over the years shifted its business model to commercial airconditioners, a B2B space. It's now reviving the consumer brand not only for ACs but also for new categories like electronics and other appliances with a dual positioning in the mass-premium and mass-market segments.

According to the strategy, Fedders Lloyd would launch airconditioners, microwave ovens, DVD players and LCD televisions under the Lloyd brand as the categories are ...

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