Users value newspapers more to judge products.

May 17--MUMBAI, India -- A recent study undertaken by TAM Media research reveals that news about products and services which are personal and close to the consumers have a deeper impact and force them to think about the issue to a limited extent. In fact, consumers with low commitment or involvement with a brand will showcase greater degree of "in two minds" when exposed to negative news. On the other hand, exposure to positive news controls the commitment level that is directly linked to the impact of negative news.

The study showed that a majority of respondents with ...

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