Virgin Mobile to partner Tatas.
Economic Times (New Delhi, India), May, 2007
May 17--MUMBAI, India -- Richard Branson's Virgin Mobile is entering the Indian market through a 50:50 joint venture with the Tatas. The Tata Group's telecom arm, Tata TeleServices, will form the JV to introduce the Virgin brand in the world's fastest growing telecom market.
Virgin will exclusively license the Virgin Mobile brand and technology expertise in the area of value-added services (VAS) and handsets to TTSL. This will allow CDMA operator TTSL to use Virgin's core expertise in marketing and service innovation to create offerings which will be largely targeted at the youth segment, sources told ET.
The two parties are learnt to have started recruitment for the joint venture, expected to be functional this quarter. The UK-based global executive...
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