Google, Salesforce bond thickens.
Economic Times (New Delhi, India), June, 2007
Jun. 6--NEW DELHI -- Google and Salesforce on Tuesday announced deepening of their ties, but stopped short of announcing a widely expected buyout of the CRM firm by the search engine giant.
Google's entry into the business software market could have radically changed the competitive landscape and made things difficult for companies like Microsoft.
As part of the new arrangement, Salesforce will introduce a version of its customer relationship management (CRM) software that lets small companies buy Google text ads to promote their businesses, then manage leads that result from the campaigns from within Salesforce's product.
Salesforce scrip ended at $47.06, up 29 per cent since January this year, and analysts feel it will go up further. That...
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