Bharti for cheery picking model for broadband.
Economic Times (New Delhi, India), July, 2007
Byline: Joji Thomas Philip
Jul. 4--Unlike its cellular foray where it is expanding its network to all census towns and beyond, Bharti Airtel, India's largest telecom company, has a different model in place when it comes to its broadband and fixed line offerings. In an exclusive interaction with Joji Thomas Philip, Bharti Airtel's president for broadband and telephone services Atul Bindal shares the company's strategies and plans to increase revenues from this sector, including upcoming business opportunities such as DTH and IPTV.
Your broadband services are already available in the top 50 cities, though in only select parts of these cities. What's the strategy behind this approach? What about expanding services to more cities in the country?
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