MS tool to rival Google Analytics.
Economic Times (New Delhi, India), July, 2007
Jul. 26--NEW DELHI -- The software giant Microsoft is upping the ante in its war against the search giant Google. The company is readying a tool which is aimed at taking on Google Analytics product.
The software maker is gearing up to release a beta version of its Web analytics tool called Gatineau says Ian Thomas, who works for Microsoft's Digital Advertising Solutions Group in his blog. The service promises to offer features beyond Google and is expected to go live later this year.
According to the posting, the tool will allow users to segment Web traffic by both age as well as by gender. However, Thomas stresses that Microsoft will extract the demographic data anonymously from users' Live ID profiles.
The Gatineau project is based on the...
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