Men in black.

Aug. 22--If there is any one advertising agency that has dominated the Indian ad industry's collective conscious through the late 1990s and early 2000s, it has to be O&M. Every other Indian agency has obsessed about the rise of O&M from a stodgy, middle-of-the-road entity to a creative powerhouse.

And every other agency has, in one way or another, continually benchmarked itself against Ogilvy under its creative head, Piyush Pandey. So much so that today, perhaps unwittingly, many of these agencies have modeled themselves along O&M's lines by employing the kind of ...

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