HP launches new printers & peripherals.
Economic Times (New Delhi, India), September, 2007
Byline: Lijee Philip
Sep. 11--NEW YORK: Hewlett-Packard (HP) has launched a range of printers and peripherals, along with a $300-million marketing campaign, as part of its plan to grab a bigger slice of the printing market share.
Speaking at the Print 2.0 strategy in New York recently, Vyomesh Joshi, EVP, imaging and printing, said HP wants to make it easier to print from Web sites, such as blogs and travel sites and bring new printing capabilities to online properties. "With print 2.0, we're leveraging the power of the web as a gateway for our customers to communicate, collaborate and publish their content in ways they could not before," said Mr Joshi.
Mr Joshi identified three key areas of focus for the Print 2.0 strategy: extend the...
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