All in the family: Buffalo Rock Co. is weathering the economy, embracing innovation and expanding into full-line vending. (family-owned beverage company)

Beverage Industry, January, 1994 by Willman, Michelle L.

Beverage maker and bottler Buffalo Rock Co says it is the largest independent, family-owned Pepsi franchise in the US, and growing. The company's production facility in Birmingham, AL, feeds 13 warehouses and distribution centers in Alabama, Georgia and Florida. Despite struggling with high operating costs and family dissension, Buffalo plans to expand into vending, intent on making it a $100-million business by 2000.

Buffalo Rock Co. is weathering the economy, embracing innovation and expanding into full-line vending

Not many of them are left. In fact, century-old, family-owned businesses are practically extinct. But, despite a sluggish economy, rising taxes and health care costs, one Birmingham, Ala.-based bottler is proud to say it's made it. Through...

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