Food Industry
Industry: Email Alert RSS FeedCoke, Busch kicking off World Cup efforts. (Coca-Cola Co., Anheuser-Busch Companies Inc.)
Beverage Industry, April, 1994 by Frank, John N.
Coca-Cola Co and Anheuser-Busch Companies Inc will be the exclusive soft drink and beer sponsors of the 1994 World Cup soccer games. Both companies plan extensive advertising campaigns in connection with the tournament, which will be the first World Cup in the US. Capital Cities/ABC Inc and Entertainment and Sports Programming Network will televise the games.
Iced tea makers take heart. As this issue went to press, you could still become the official tea of World Cup '94, the international soccer tournament that will be held in the United States this summer.
If you make other beverages, however, forget World Cup tie-ins. Coca-Cola and Anheuser-Busch have the beverage sponsorships locked up. Each beverage colossus plans massive promotional campaigns to reach...
Brought to you by CBS MoneyWatch.com
- Best- and Worst-Paid College Degrees
- 6 Things You Should Never Do on Twitter or Facebook
- How Much Sleep Do You Really Need?
- 6 Big Myths about Gas Mileage
Most Recent Business Articles
- Multiple criteria evaluation and optimization of transportation systems
- Multi-criteria analysis procedure for sustainable mobility evaluation in urban areas
- A two-leveled multi-objective symbiotic evolutionary algorithm for the hub and spoke location problem
- Multi-criteria analysis for evaluating the impacts of intelligent speed adaptation
- The development of Taiwan arterial traffic-adaptive signal control system and its field test: a Taiwan experience
Most Recent Business Publications
Most Popular Business Articles
- 7 tips for effective listening: productive listening does not occur naturally. It requires hard work and practice - Back To Basics - effective listening is a crucial skill for internal auditors
- FAS 109: a primer for non-accountants - Financial Accounting Standards Board's "Statement 109: Accounting for Income Taxes"
- LIFO vs. FIFO: a return to the basics
- Design a commission plan that drives sales - Sales Commissions
- Too Young to Rent a Car? - 25-years-old the minimum age for car renting - Brief Article
