They want to be like Don. (Gatorade president Don Uzzi) (Company Profile)

Beverage Industry, June, 1994 by Kelley, Kristine Portnoy

Gatorade is faced with competition from Coca-Cola Co. and PepsiCo but should be able to remain the industry leader. Gatorade products dominate 80%-85% of the sports drink market. Increased distribution and additional foreign markets will help strengthen Gatorade's market share. Gatorade partners with PepsiCo for international distribution in several countries, but PepsiCo is a big competitor in domestic distribution.

Q: How long can Gatorade lord over the sports drink category?

Answer (choose one): a. Another month; then Pepsi-Cola's

All Sport takes over. b. Another month; then Coca-Cola's

PowerAde takes over. c. Month after month after

month -- as long as

there is Gatorade.

It's a trick question. The answer, of...

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