Beverage Industry's Top 100 beverage companies of 1997.(Cover Story)

Beverage Industry, June, 1997 by Steinriede, Kent

The US beverage industry in 1996 saw an increase in beer consumption as craft brewery sales rose to 4.7 million barrels, bringing total beer production to 180 million barrels. Liqueur consumption remain stagnant and Coca-Col and Pepsi battled for dominance in the soft drink sphere. The Top 100 beverage companies, meanwhile, are led by The Coca-Cola Co, Nestle SA and Pepsico. Anheuser-Busch Inc and The Seagram Co round out the largest five based on sales.

1996 was a year that could be characterized in two words, MORE BEER. While domestic beer production has floated around 180 million barrels since 1981, craft brewery sales have increased 37-fold in the last ten years to 4.7 million barrels, according to the research firm FIND/SVP Mircobreweries, which often began as a...

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