Food Industry
Industry: Email Alert RSS FeedMiller, Foster's, Molson and Coors TAG TEAM IN NORTH AMERICA.(Brief Article)
Beverage Industry, November, 2000 by BRUSS, JILL
Miller Brewing Co., Milwaukee, and Foster's Brewing Co., Australia's largest brewer, negotiated a new partnership known as Foster's USA LLC, in which Miller will assume a 50.1 percent ownership and Foster's 49.9 percent, a stake increased by 24.95 percent.
The joint venture, responsible for managing the marketing and sales of Foster's in the United States, replaces one between Miller, Molson and Foster's, and is expected to close mid-December.
The deal spurs Miller to strengthen its commitment to Foster's brands in the United States and continue to manage the marketing and distribution of them, according to the company.
"The restructuring is a real win for all parties," said Miller's Richard Strup, senior vice president, corporate strategy...
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