Sweet THINGS.(United States Department of Agriculture reports high sweetener consumption)(Statistical Data Included)

Beverage Industry, June, 2001

America has a sweet tooth. The United States Department of Agriculture estimates that per capita consumption of caloric sweeteners (mainly sucrose and high fructose corn syrup) jumped 32 pounds, or 27 percent between 1982 and 1996 (the most recent period published) for a record average of 152 pounds of sweeteners consumed per person in 1996. And those numbers don't even take into consideration all of the low-calorie alternative sweeteners, many of which were not even available to beverage makers in 1996.

There's no doubt, we like our beverages sweet. But these days there are more options than ever before, and consumers are looking for even more information beyond simply caloric vs. non-caloric.

Sucrose is, of course, the gold standard by which...

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