THE PEPSI PLAN.(Quaker Oats Co. acquired by PepsiCo Inc.)(Government Activity)(Brief Article)

Beverage Industry, September, 2001 by BRUSS, JILL

August brought good news from the Federal Trade Commission, as it cleared PepsiCo Inc.'s more than $13 billion acquisition of the Quaker Oats Co. after months of sharply divided debate on whether the merger created a company with overwhelming control of the sports drink category

After the decision was announced, Pepsi assured regulators it would continue with the sale of All Sport to Atlanta-based Monarch Co.

As part of the sale of All Sport, Pepsi has agreed not to distribute Gatorade in its bottling system for 10 years.

But the most recent news reflects the higher-than-expected returns on the merger of the two food and beverage giants. The acquisition was initially estimated to give Pepsi $230 million cost savings, but now Pepsi has raised...

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