Food Industry
Industry: Email Alert RSS FeedChoosing the RIGHT MEDIA.(Truck billboard)(Brief Article)
Beverage Industry, October, 2001 by COSGROVE, JOANNA
Clever TV, print and radio promotions do a great job of reaching out to potential new consumers, but many beverage companies have expanded their marketing approaches, seeking new and creative ways to convey their messages.
New roving billboards for Mistic Brands Inc. add a mobile twist to the typical static billboard advertisement. Mistic devised provactive, eye-popping imagery designed to appeal to the MTV generation, then consulted Mobile Ad Group, New York, to devise a unique way to promote its new campaign. The result was an on-truck billboard.
"The 18- to 25-year-old age range is a demographic that everybody wants to reach now, so we've displayed Mistic's high-definition images in a four-sided framing system that's totally flat and conceals the...
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