Food Industry
Industry: Email Alert RSS FeedBoomer benefits. (New Products).(Baxter International Inc.'s nutrient supplemented bottled water)(Brief Article)
Beverage Industry, June, 2002
Healthcare company Baxter International Inc. is jumping into consumer beverages with baby boomer-targeted Pulse Water Nutrients Supplement. The company has developed three formulations of Pulse for three consumer segments -- Women's Health Formula, Men's Health Formula and Heart Health Formula -- with new formulations planned in the future.
Baxter says the products were developed to contain enough of their respective functional ingredients to provide a benefit, but not enough to risk over-supplementation. While promoting the product as a supplement, the company suggests the beverage as an alternative to a diet soft drink. Pulse is sweetened with sucralose and ace-k.
Pulse Women's Health Formula is available in Cranberry Raspberry, Cranberry Lime and...
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