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Industry: Email Alert RSS FeedMilwaukee team-up. (Marketing).(Miller Brewing to be the exclusive malt beverage sponsor of the Harley-Davidson 100th Anniversary celebration)(Brief Article)
Beverage Industry, June, 2002
Miller Brewing Co., Milwaukee, announced it will be the exclusive malt beverage sponsor of the Harley-Davidson 100th Anniversary celebration, which begins this summer and continues through August 2003. The partnership will include Miller's involvement in the Harley-Davidson 100th Anniversary Open Road Tour; next summer's Ride Home; and the celebration and the party, both in Wisconsin next August. The two Milwaukee-based icons have partnered on a variety of marketing efforts in the past, including the Harley-Davidson 90th and 95th anniversaries and stock car racing promotions featuring Miller Lite driver Rusty Wallace.
"We are proud to join our friends at Harley-Davidson in celebrating the 100"' birthday of the best motorcycles in the world," said John Bowlin,...
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