Oldies but goodies. (Beverage Beat).

Beverage Industry, January, 2003 by Theodore, Sarah

Don't be, surprised if you feel a sense of deja vu when you turn on the TV this month -- some o1d, familiar ad campaigns are making their way back to the airwaves. Coca-Cola will get "Real" and Miller Lite will once again raise the "Tastes Great, Less Filling" debate. Are advertisers just nostalgic for the good old days? Maybe. But it's also possible that Coca-Cola and Miller Brewing are doing something they should have done a long time ago.

In this month's "Marketers in the Spotlight" (page 28) Beverage Industry features four marketers who have led successful, and in some cases, industry-changing marketing campaigns. Jeff Manning, executive director of the California Milk Processor Board, and one of the creators of the decade-old Got Milk? campaign, is one of...

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