A rainbow of Bacardi flavors. (New Products).

Beverage Industry, February, 2003

Bacardi, Miami, is getting ready to launch a number of new Bacardi Rum flavors during the first quarter of this year. Included in the national rollout will be Bacardi Razz, Bacardi Vanila and Bacardi Coco, which will join the company's two existing flavored rums, Bacardi Limon and Bacardi O.

The Razz flavor is a raspberry-infused rum, which the company says is made from dark, sweet Marion berries. Vanila is vanilla-flavored, and Coco is a coconut-flavored rum.

All of the flavors are 35 proof and they will retail for a suggested price of $12.99 per 750-ml. bottle. They will also be available in 50-ml., 200-ml., 375-ml., 1-liter and 1.75-liter sizes. For more information, call 305/573-8511.

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