Beer report: domestic market battered by imports. (Category Focus).

Beverage Industry, May, 2003 by Popp, Jamie

Despite increased pricing, talk about increased beer taxation in nine states and new malternative regulations, the beer/malternative category overal maintained steady growth and profits in 2002. While big producers like Miller Brewing Co. and Adolph Coors Co. focused their efforts on business restructuring, imports gave domestic premium brands a run for their money, and the low-carb trend took hold in the beer market.

Malternative beverages and imports took the industry by storm in 2002, with malternatives garnering the highest percent increase in sales among all beer categories. Although wavering in recent months, the malternatives category experienced a 23.8 percent increase in volume and 30.3 percent increase in retail sales during the past year, according...

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