Juice de-Lite.(New Products)(Old Orchard Brands )(Brief Article)

Beverage Industry, December, 2003

Old Orchard Brands will launch its line of low-carbohydrate juices beginning in January 2004. The line of Old Orchard Lite products will include Grape, Apple, Apple Kiwi Strawberry, Apple Cranberry and Apple Raspberry flavors. Old Orchard Lite juice cocktails contain 25 to 30 percent juice, are preservative free and sweetened with Splenda. The juices will be introduced in 64-ounce recyclable plastic bottles at major grocers for $1.99 to $2.69 per bottle.

Old Orchard Lite

Old Orchard Brands LLC, Sparta, Mich.

Telephone: 616/887-1745

Distribution: National

Internet: oldorchardbrands.com

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