'Slam' dunk for CCE, Bravo!(Bravo! Foods International Corp. and Coca-Cola Enterprises Inc.)(Brief Article)

Beverage Industry, September, 2005

Coca-Cola Enterprises, Atlanta, and Bravo! Foods International Corp., North Palm Beach, Fla., have signed an exclusive 10-year distribution agreement for CCE to distribute Bravo!'s Slim Slammers, Pro-Slammers, 3-Musketeers Slammers, Starburst Slammers and Milky Way Slammers nationwide. The agreement will cover convenience retail, education channels, vending and small independent stores.

The companies dropped discussions about CCE acquiring a majority stake of Bravo!, but part of the distribution deal includes 30 million warrants that have been granted to CCE that, if exercised within three years, would give the bottler a minority share of the company.