Pernod Ricard realigns.(Gruppo Campari S.p.A.)(Brief Article)

Beverage Industry, January, 2006

Pernod Ricard, Paris, will reorganize its management into eight new divisions. The new structure will include regional and brand groupings, including Europe, the Americas, Asia, the Pacific, a group to manage Chivas Brothers and Beefeater Gin, a division to manage Martell Mumm Perrier-Jouet, and units for Ricard and Pernod.

The company also announced it has divested itself of the Glen Grant, Old Smuggler and Braemar brands to Campari as required by the European Commission for last year's acquisition of Allied Domecq. In the United States, Pernod Ricard USA appointed a number of distributors/brokers to handle its expanded portfolio. Young's Market Co. will handle distribution for the full line of spirits and wine brands in California and Hawaii, as well as...

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