Food Industry
Industry: Email Alert RSS FeedCoca-Cola Consolidated teams with Cadbury on Cinnabon.(INDUSTRY Issues)(Coca-Cola Bottling Co. Consolidated, Cadbury Schweppes Americas Beverages, Cinnabon Premium Coffee Lattes)
Beverage Industry, February, 2007
Coca-Cola Bottling Co. Consolidated's BYB Brands division inked an agreement with Cadbury Schweppes Americas Beverages for distribution of its Cinnabon Premium Coffee Lattes. CSAB will distribute Cinnabon through Cadbury Schweppes Bottling Group and Snapple Distribution Co., making the products available in 41 states. They have been available in the Southwest since May 2006.
Coca-Cola Consolidated is the second-largest Coca-Cola distributor in the United States, and the partnership with Coca-Cola competitor Cadbury is unusual in the soft drink industry. Cadbury often teams with Coca-Cola and Pepsi-Cola bottlers for distribution of its products, and many bottlers own regional brands. But this agreement, which has a bottler selling its brands nationally through a...
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