Sustainable strategies: beverage companies take on environmental concerns.(SPECIAL REPORT)

Beverage Industry, August, 2007 by Theodore, Sarah

The United States is in the midst of a green movement--not for the first time, but with more pressure, perhaps, on consumer products companies than ever before. In fact, a recent study released by the Grocery Manufacturers Association and Deloitte Consulting said sustainability is "unlike any business issue consumer businesses have encountered in the past."

"While the issues associated with sustainability--such as waste management, commodity shortages and energy usage--are nothing new, the expectations of shareholders, consumers, regulators and other constituencies have changed, pushing sustainability to the top of the agenda for consumer products companies," said Peter Capozucca, one of the study's authors at Deloitte Consulting. "It is unlike any business...

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