Canadian Brain Storms Into the Ad Business, THE MOSCOW TIMES

Finance Wire, December, 2004

URL: http://www.themoscowtimes.com/

Arriving in Moscow, it took Shifrin less than an hour to decide to start his own firm.

Few jobs involve both vomit bags and black-tie parties. Lucky for Alex Shifrin, general director of The Creative Factory, his is an exception.

"It sounded so ridiculous, we had to do it," Shifrin said about entering Virgin Atlantic's "Design For Chunks" competition this year. The Creative Factory -- Shifrin's 3-year-old advertising and design boutique -- got a nod from Virgin Atlantic when the airline included the Factory's airsickness bag ...