Buy drive. (credit cards)

Banker, The, March, 1996 by Gandy, Tony

General Motors Corp. has been successful with its credit card business as holders of its GM cards have reached the 10 million mark worldwide. Users of the card especially like the incentive scheme that the company implements. This involves the granting of bonus points for every use of the GM card which, in turn, entitles the user to a discount on any GM, Opel or Vauxhall car model.

Plastic card holders can get a loan when they fill up their tanks.

The GM card, launched in 1992, is one of the most successful examples of a nonbank developing a product-related or co-branded credit card. Within two and a half years of its launch there were more than 10 million GM cards in circulation; GM has now started to develop the concept internationally. Already in the UK it has...

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