This Month (November 2005): RBS Proves There Is No Success Unless You Put Spin On It.(Royal Bank of Scotland)

Banker, The, November, 2005

For the past eight years in Britain, we have "laboured" under a government consisting of mostly spin and very little substance. Time and again, vital public sector reform has been fudged - public sector pensions being the latest example - because prime minister Tony Blair is preoccupied with his media image and has little appetite for taking tough decisions that upset domestic interest groups.

Having seen the UK suffer this fate, it is ironic that The Banker is now suggesting that one of the world's major banks is, conversely, all substance and no spin. The fact is that in modern business as much as in politics, spin counts. A public company has to be able to communicate its strategy effectively to shareholders and patiently respond to the many criticisms and...

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