Viewpoint: The Europe 2.0 Opportunity - Remaining Competitive In The Global marketplace Requires That Europe Lead The Second Phase Of The Internet, Which will Be Driven By Collaboration And Web 2.0 Technologies, Says John Chambers.

Banker, The, October, 2007 by Chambers, John

Byline: JOHN CHAMBERS

When the internet emerged as a business differentiator more than a decade ago, it took some time before enterprises grasped how it could be used as a powerful channel to reach new and existing customers.

Today, nearly half of the top 25 countries that have the highest internet penetration rate are European. Europe also leads on the list of the most

e-ready countries in the world.

The internet was initially positioned as a platform to enable transactions and this first phase has driven productivity for more than a decade. Today, we are entering what could be the second major phase of the internet, driven by collaboration and Web 2.0 technologies, which will in turn drive the next significant wave of innovation...

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