Supplement: Xerox - Retail Banking - Personalise Or Perish - Retail Banks' Communications With Their Customers Are Not As Personal As They Could Be, All Parties Agree, According To The Results Of A Recent Survey. Banks Must Take Radical Steps To Improve T.

Banker, The, December, 2007

Banks are struggling to communicate with their customers. A new survey by Coleman Parkes, sponsored by Xerox and called The Future of Communications in Retail Banking, argues that retail banks must communicate in a more personalised way with their customers if they are to avoid losing market share.

The challenge of rapidly developing new technology is the underlying theme, but the credit crisis, together with the fate of Northern Rock, is throwing this subject into sharper relief than ever before. Surprisingly for such relatively wealthy and sophisticated institutions, banks are facing constraints on their resources and are not proving as adaptable as might have been expected. The research strongly suggests they need to work on their use of different...

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