HSBC shows local know how.(HSBC USA Inc.)

Banker, The, March, 2009 by Russell-Walling, Edward

Byline: Edward Russell-Walling

Although HSBC now prefers to be known as "the world's local bank", its old slogan - "think global, act local" - still describes the way the bank likes to do business. This is as true in the public debt markets as anywhere else, as underlined by the bank's role in the Hellenic Republic's recent E5.5bn five-year bond issue.

HSBC is a primary dealer in Greece's sovereign debt, as it is for every other member of the eurozone. Over the past few years it has pursued a strategy of building on those primary dealer relationships in all those countries, across sales, trading, origination and, increasingly, advisory. It is, for example, the only non-French shareholder of the government-guaranteed bank funding agency Societe de...

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