Media Industry
Industry: Email Alert RSS FeedT-Mobile bets on Java in mobile gaming arena.
EuropeMedia, July, 2002
EUROPEMEDIA-(C)2002 Van Dusseldorp & Partners - http://www.vandusseldorp.com/
The last part of our mobile commerce overview in Central Europe was dedicated to Eurotel's gaming strategy. This time, we will look more closely at the approach of the Czech Republic's first truly international mobile operator - T-Mobile.
Apart from its global brand and other operations within Central Europe, the most notable distinction between T-Mobile and the other provincial mobile operators in the Czech Republic is its trendy focus.
T-Mobile's entertainment strategy in the Czech Republic is branded as ClickFun. This service brings together a complex portfolio of different mobile gaming elements based not only on standard SMS messages, but also uses...
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